Big Changes, Big Challenges – Centered Around Value and Values
Several MDA staff sat in on an ADA presentation this week about the evolving dental landscape and its implications on member market share. Listening, I felt a mixture of being startled, sobered and weirdly optimistic. This space does not allow a full recap of the findings but in essence the Baby Boomer members are falling off in droves due to retirement and the new grads are thinking hard about joining once discounts are removed. If we lose market share, we potentially lose reputation, representation and revenue. But if we wake up and listen to the new voices and show courage to adapt, we have great opportunity. Private practice is no longer the main event. New grads want to feel seen and connected despite their practice model. They value cause driven opportunities. If we can demonstrate this, then they see value in membership. Likewise, they want to see the profession live out its values especially in areas like diversity and inclusion. There’s a lot more to be said but numbers and survey feedback tell us we can’t continue with state quo. There are some exciting efforts afoot and one of the reasons I personally love the profession, is that there are many passionate, smart and talented people working in key roles to bring change. Are we ready? Are you ready? Join the discussion and help usher in meaningful change.
The Week Ahead
Monday the local MOMOM team will have a walk through at Chaifetz Arena to imagine the space and clinic flow next month. Time is getting critical. Post pandemic challenges have proven difficult in fundraising and volunteer recruitment. If you would like to contribute in any way, please visit MOMOM.org or reach out to me.
Quote of the Week
“The only way to make sense out of change is to plunge into it, move with it, and join the dance” – Alan Wilson Watts